Over 25million companies worldwide use Instagram to market their businesses, with over 700million users using the app, this makes Instagram a great platform to market one’s business, but how?
Here are some of the best ways to use Instagram as a marketing tool:
The first and most important step is to switch your Instagram account to a business account. Switching to a business account gives you access to a variety of helpful tools, such as being able to create and manage Instagram ads and analytics tools that provide stats on your account and all of your posts. Switching to a business account also saves you from having to create a separate account and therefore maintaining your current followers.
Insights allow you to view statistics such as impressions, engagement data, and a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
The next step is using the information from Instagram’s insights to define your target audience. Having a defined target audience allows you to make content and posts aimed directly at who you want to see it, this will help in formulating the best possible Instagram marketing strategy.
The final step is to commit to a regular posting schedule, once you’ve built a following, your followers expect to see content on a regular basis.