The Importance of professional E-commerce photography

Have you ever looked at a website and thought wow I can’t see what the product is, as the photo is unclear or blurry. If so, does it put you off purchasing from that site? 

If it does, you’re not alone. Now consider your own site’s photography. 

Are you really showing your products off to their best advantage? You may know the quality of your products, but without quality photography, you could be driving business to your competitors because that quality is not communicated well enough to those that visit your site.

Many online businesses do not have a physical store where clients can view products. Your photographs are therefore your shop front, so they must show your products in their best light so customers know exactly what they’ll be getting. Your photos are a critical part of your conversion in sales.

The benefits of professional photography

While mobile phones can do a lot these days, they can’t bring you all of the benefits that an excellent photographer can when it comes to providing the best images of your products. At MSJ Marketing, we help our clients understand the power behind a product photo, by providing quality images that sell your products and showcase your brand.

We know what works

As experienced e-commerce photographers, we work with many products and understands the shopping experience buyers are looking for. We have the expertise to make each photo tell the product story and communicate your brand.

We use quality equipment that gets results

As well as our knowledge and experience, you will benefit from the use of equipment, lighting and backdrops that perfectly combine to get the most out of your product image.

Pre and Post Production

Professional product photographs know that setting up the shot properly will contribute to the end result. As well as cleaning the products, checking lighting and taking test shots, we’ll make sure we assess the best angles to show your products off. When it comes to post-production, we’ll carefully clean up the images so they’re ready to go, in the format you need them for. 

 

Visit our digital portfolio to see our work.

Visit Our Portfolio