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As the world embraces digital marketing, social media has become an integral part of any business's marketing strategy. Being the most popular and widely used social media platform, Facebook presents a lucrative opportunity for your business to reach its target...

Your logo is an essential component of your company’s branding and marketing efforts. The face of your business,  it’s the first thing customers notice when interacting with your brand. A professional logo can make a significant impact on your customers' perceptions,...

With over a billion active users worldwide, TikTok has become one of the fastest-growing social media platforms. As a business, having a TikTok account can help you connect with your target audience and increase brand awareness. However, like other social media...

Community management gives your brand a personality. It’s not just for consumer complaints it's to give your brand a personality that sticks in the follower’s mind. This helps your brand keep customer loyalty and build your brands trustworthiness.  This shows your...

What is A Target Audience? Your target audience is a specific group of consumers that are most likely to want your product or service. A Target Audience is determined by the consumers age, gender, income, location, interests or many more factors that may be relevant....

The Facebook algorithm determines which posts people see every time they check their Facebook feed, and in what order those posts show up.  Essentially, the Facebook algorithm evaluates every post. It scores posts and then arranges them in descending,...

When scrolling on social media one can see a brand using hashtags under their posts.  What are Hashtags? Hashtags are phrases or words that follow after a # symbol with no spacing. These are used on social media to help users find relevant content and to tag relevant...