Some straight-up advice from the team at MSJ Marketing
Let’s be honest, content is everywhere.
Every time you open your phone, you’re inundated with posts, videos, reels, ads, DMs, and hashtags.
It’s noisy. And if your brand is going to stand out in the crowd, your content needs to speak clearly – and more importantly, speak correctly for the space it’s in.
At MSJ Marketing, we often get asked: “Can’t we just post the same thing across Facebook, Instagram, LinkedIn, and TikTok?”
Our answer?
Sure, you can. But should you? Not really. And here’s why:
Different Platforms, Different Personalities
Every social media platform has its own vibe, just like your mates. Instagram is your trendy, visual friend who loves aesthetic content and scrolling through reels.
Facebook is the community auntie or older crowd who loves a good update and a long caption.
LinkedIn? Your polished professionals who live for infographics and industry news. TikTok? Fast-talking teenagers who are always up to date with the latest slang and viral dance trends.
So, if you’re talking to all of them in the same way, you’re going to miss the mark – or worse, look totally clueless
Content Is Rarely One-Size-Fits-All
Let’s say you’ve got a great video. That video might kill it on YouTube, but flop on Instagram Stories. A clever caption might get heaps of traction on Facebook, but won’t even register on TikTok.
Curating content per platform isn’t about doing more, it’s about doing things smart. If you’re already putting effort into creating content, why not give it the best possible chance of landing well?
Your Audience is Paying Attention (even if they don’t say it)
People scroll fast – we know. But your followers are sharp. They can tell when content has been thoughtfully tailored versus when it’s just been slapped across all platforms for the sake of being there.
When your content “feels right” for the platform, your audience is more likely to engage with it. And in the digital world, that engagement? That’s the gold.
The Algorithms Can Tell, Too
Like it or not, social media platforms are picky. They want users to stay on their app, and they reward content that performs well natively. So when your posts are sized correctly, use the right format, and follow the unspoken “rules” of each platform – you get boosted. More views, more eyes, more value for your brand.
A square image on Facebook and a portrait-orientated Intagram reel are not the same thing. And neither are the audiences watching them.
It’s Not Just About Posting, It’s About Positioning
When your content is thoughtfully crafted for each space, it reflects a brand that knows what it’s doing. It shows care. It shows effort. And it builds trust.
People don’t want copy-pasted content. They want real, useful, relatable stories and visuals that make sense where they find them.
Here’s the takeaway:
Content curation per platform isn’t just a “marketing extra” – it’s the bare minimum for doing things properly in 2025.
And no, this isn’t us trying to upsell you. It’s us being honest.
We’ve seen the difference it makes. We’ve tested it. We track the data. We know from decades of combined experience that putting the right content on the right platform, correctly formatted, and at the right time, works.
Simple as that.
So if you’ve been stuck in a copy-paste content loop, perhaps it’s time you rethink your strategy. Your business and your brand deserve better than the same generic square post on every feed.
Need help getting started?
We know navigating the world of marketing can feel intimidating and overwhelming, but that’s exactly why experts like us are here.
If you’ve got any marketing queries or concerns, please don’t hesitate to reach out. No pressure – we’re happy to chat, and we’re always just a click or call away.