According to Queensland University of Technology, 3.2 billion images are shared every day. A number that will continue to rise exponentially.
When it comes to marketing your business, keeping up to date with photography and videography trends is important to give your brand the edge.
Captivate your target audience with these 3 tips to align your visual marketing strategy with current and future trends.
1. Smartphone Photography.
Unless you’re a professional photographer and/or passionate about photography in its artistic form, ditch the DSLR.
Latest Smartphone technology makes creating enticing visual content relatively easy for almost anyone. (You could even create your own macro lens by simply adding a drop of water to your phone’s lens)!
Arguably the biggest advantage of smartphones is the ease of which photos and videos can almost instantaneously be posted to your Socials, improving engagement and encouraging real-time interaction with your followers.
2. Arial and Drone photography and videography.
When it comes to that constant pursuit of creating fresh and original content, straight-down shots (bird’s eye view) enable photographers to capture patterns that can’t be seen from the ground.
Sharing different perspectives with your audience is a sure way to elevate your marketing and advertising campaigns.
It must be noted that you ensure your inhouse or consulting photographer understands location-specific drone regulatory requirements.
3. Be BOLD to break boundaries.
Make your images and videos pop with statement colours that evoke emotion through contrast and vivid reflections.
An understanding of design trends and trajectories should be researched well, along with colour psychology to ensure your visual marketing strategy triggers the intended feelings in your viewers.
With so much to consider when creating effective content, companies often outsource videography and photography to agency professionals. MSJ Marketing has the expertise, experience, and equipment to help formulate an effective visual marketing strategy.
Lets the experts handle it! Contact us for a free quote.